The reasons Why we need Big Data?

What can Big Data do? or why do need we Big Data?- is certainly a question many people interested. SAS group has stated that the problem of the Big Data doesn’t really lie in whether you collect data, but instead, are you using the Big Data to do anything. In General, there are four benefits that Big Data can bring that is: cut costs, reduce the time, increase development time and product optimization, and support people take the right decisions and more reasonable.


A concrete example: If a little attention, you will find when shopping online on eBay, Amazon or the same page, this page will also give the product the next hint for you, for example when viewing the phone, it will suggest for you to buy more tiles back, battery backup; or when buying t-shirts will add a hint of jeans, belt … Thus, the study is preference, habits of customers also indirectly helps businesses sold more goods.

So the information on habits, the hobby has been from? The key is the huge amount of data that enterprises gathered in at the customer visit and interact with your site. Just need to know businesses effectively tap a Big Data, it not only helps to increase profits for themselves but also increase the user’s shopping experience, we can save time thanks to suggestion than having to search for it yourself.

Far from a bit of steam, Big Data applications can help organizations, the Government predicted unemployment, occupational trends of the future to invest in these items, or to cut spending, stimulate economic growth, v/v … even out precautionary approach before a certain disease , just like in the movie World War Z, the State of Israel has known have zombies should have quickly built the walls separated from the outside world.

That also does not need to say to the future movies, in 2009, Google had used the Big data Data to analyze and predict trends influence, the spread of the H1N1 swine flu. This service is called Google Flu Trends. Google trend that draws from the search keywords related to the H1N1 epidemic has proved to be very close to the results by two independent flu warning system Sentinel GP and HealthStat launched. Data of Flu Trends is updated almost in real time and then will be collated with data from the Center for disease in many parts of the world.

Green is the anticipation of Google Flu Trends based on the search keywords related to the swine flu, yellow is the Agency data prevention of America launched

Also according to the Oracle, the analysis of Big Data and the large capacity data have helped the Organization to earn $ 10.66 per $ 1 of cost analysis, i.e. 10 times! A school in a large County in the United States also has been thulà sales growth 8 million per year, while anonymous financial companies and others increase 1000% profit on the total amount of his investment within 3 years.

A classic example is in re-election campaign of the US. President Barack Obama in 2012, it has been said that he is due to have the maximum exploitation of social network effects and the effect of large data analysis-Big Data. Or as of 2014, the German national team won the World Cup is also thanks in part to Big Technology Data to analyze huge amounts of data about the players in the team as well as the enemy, then switch to the graph and simulation environment to be viewed directly on the tablet or smartphone.

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